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Time is running out!
Register today with Priority Code CRFCP for a chance to win one of 10 Chicago CityPass entertainment booklets we will be raffling off! Includes free admission to 5 Chicago attractions for you to enjoy, and allows you to bypass ticket lines and has loads of information including hours, insider's tips and more!
So register now for your chance to win!
Renewed interest in CRM indicates that companies are preparing for the second wave of CRM investing. Many are realizing that the fundamental principle behind CRM — becoming a customer-centric organization — is the key to exploiting the customer lifecycle (acquisition, retention, and cross-sell) for new growth opportunities.
Listen to this podcast which provides insight about this upcoming event from Scott Bittler and Kim Collins.
Getting CRM right means integrating processes both within and across business functions to drive more effective customer interactions and unlock greater customer value. More mature areas such as campaign management, sales force automation, contact center and ecommerce are adding advanced capabilities through analytics, business process management and knowledge management tools. Newer areas such as Field Service, Marketing Resource Management, and Sales Asset Management are broadening departmental capabilities and enabling CRM to reach new heights. Customer data integration (CDI), Customer Interaction Hubs and Customer Experience Management make the relationship visible and customer interactions cohesive throughout the organization. Customer value analysis and customer data mining enable more insightful customer interactions within the context of the interaction.
In its 14th edition, this Summit is the most comprehensive and insightful conference on topics of customer strategies and technologies ever held. IT and business executives will receive actionable insights and best practices from business strategy and process to software selection and implementation to change management and metrics.
- The benefits of a customer-centric organization
- The latest trends for customer strategies and technologies
- How to create a single view of the customer
- How to improve marketing, sales and customer service processes
- How to manage the customer experience
- Which vendors and solutions to consider for different aspects of CRM
- When to consider CRM Ondemand as a delivery option
- How new technologies (VoIP, Gaming, Interactive TV) impact your CRM initiatives
- What organizational and cultural changes must happen to ensure success
- Chief Customer Officers, CRM project managers
- CEOs, line of business executives and managers
- Customer Service & Support executives and their direct reports
- Sales and Marketing Executives and their direct reports
- CIOs, Technology strategists, IT Managers, Applications
- Business Analysts
- Enterprise and Solution Architects
- Strategic planners, Operations Officers
- Consultants
Fee includes conference attendance, documentation and planned functions.
— US $1795
 Team Registration Discount
Cancellations and Substitutions
Terms & Conditions
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