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Taking the Pulse of the Exhibit Floor
It's day three and the Symposium/ITxpo exhibit floor traffic and activity remains high. Attendees and sponsors stayed fueled for high-impact networking during the mid-day session with delicious gelato being served throughout. This evening, the conversations between decision-makers and solution providers will continue over drinks and hors d’oeuvres at the ITxpo cocktail reception. Sponsors benefit from activities like these that draw attendees to ITxpo and encourage interaction.
Audience stats to keep in mind:
- 37% of attendee companies send 3 or more employees
- 79% of surveyed attendees say that the most effective way to build a short list is face-time with solution providers at industry events
- 92% say product demos on the exhibit floor reinforce the value of face-to-face interactions with sponsors
Gartner Rolls Out the Red Carpet for VIPs
On Tuesday morning, over 80 VIPs heard from a panel of Symposium/ITxpo attendees and sponsors on the unique experience that makes them return year after year. Key Gartner executives also provided an in-depth presentation on the integrated value proposition Symposium/ITxpo delivers.
- Gartner clients comprise 84% of Symposium/ITxpo attendees. These hard-to-reach decision-makers are the kind of contacts needed to keep the sales pipeline fresh with actionable leads.
- Symposium/ITxpo routinely delivers a 6,000 plus audience, attracted not just to world-class analyst research but an exhibit floor rich with relevant solution providers.
- Credibility and connection are the cornerstones to IT's premier event for today's empowered IT and business exec.
Symposium/ITxpo Continues to Make News
More than 40 members of the press are on-site for this year’s event, proof positive that the stature of Gartner Symposium/ITxpo as a significant IT gathering continues to grow. Checkout our Twitter and FriendFeed pages for news, photos and video from the event.
Below is a partial list of the news organizations covering this week’s happenings – keynote addresses of industry luminaries, new Gartner research findings, important product announcements sponsors, and more:
The Associated Press |
MarketWatch |
Bloomberg News |
Network World |
CNET |
SearchCIO.com |
Computerworld |
TechRepublic |
eWEEK |
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I'll be in touch next week with a wrap-up of all the excitement at this year’s conference. I hope you’re considering connecting with your audience at a Gartner event in the near future. Now is the time to start connecting with the people looking for your IT solutions!
Sales Rep
1 203 316 1234
sales.rep@gartner.com |
